This week was about pitching my refined idea on a project proposal form, meeting all the requirements given it would then be reviewed and discussed with my tutors. Following the discussion with my tutor they believed this project is doable within the time frame given for this semester, I will need to integrate my still image design based work into a motion graphic form.
I was also encouraged to decide to have an overall theme or purpose for my motion graphic videos, whether it be for educational or entertainment purposes. It could also be a platform for me to advertise myself as an artist; for example, instead of just having the still images printed into a digital art book for my own personal use, they could be printed as business cards, flyers or even stickers. They could then be scattered around to the public for them to use and view the animations for themselves. This however may be a longer and more difficult process, one that may not fit in one semester, as I would have to make the augmented side of the artifact public for people to download so they could then view the animations.
Proposal
Project Outline and Aims
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Working Title – Augmented Motion Aim of the project – The intended aim of this project is to push my own creative ability and understanding of two subject fields that I am not too familiar with. Summary of idea – For this semester I would like to create a series of short animations that show my progress with using motion graphics. I will then take still images of these to be printed into a booklet. From these images I would like to use augmented reality (AR) to bring the printed animations to life on a phone, this will show my development and understanding of AR. The final output of the project will be a physical booklet, when combined with augmented reality the images will animate through the phone. Strand Chosen – I have chosen to do the development strand for this project as I believe the research and development process for this project is just as important as the final artefact. As this project will mainly focus on my development and understanding of how to use motion graphics and augmented reality, it would be wise to choose this strand. Individual Objectives – Throughout this process I would show my research and development via a blog, where I will make weekly updates on the process of motion graphics and augmented reality. As well as research into current projects that are relevant and successful. From this I will then be able to create a Research and Development file to be submitted alongside. In this project I will have to come up with animations that are going to be fun and impressive to watch, both visually and technically. I will do this by looking for inspiration of projects that currently exist, as well as follow tutorials on how to use the software at a professional level. Intended Audience – The concept is mainly targeting my own personal development in my understanding of the two software’s, if completed correctly it will be a great piece to add to my portfolio and to show to employers. If I was to apply to a business that is experimenting with motion graphics, augmented reality, and design, then this project would be a great way for me to receive positive feedback from them. Extending creative and technical skills – This project will push my creativity and ability as I will be using software’s that I have only used in short spans. It will allow me to explore them in greater detail, and with enough patience and time I will be able to improve my skills and abilities with them. |
Research Agenda
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Work by others – Eyejack are an independent company that specialise in using augmented reality alongside artists work, this was the main inspiration for my project idea. With their own app they upload digital art that can then be shown through augmented reality at exhibitions or through their own art-book. https://eyejackapp.com/ To help in finding more inspiration I will be following artists on Behance and checking for posts that are relative and like my idea, in terms of style and functionality. Critical texts – I will consider articles that help in the discussion of the potential augmented reality has for artists to establish themselves. http://www.bbc.co.uk/news/technology-41590323 https://qz.com/1072528/the-next-trend-in-street-art-will-be-graffiti-in-augmented-reality/ https://techcrunch.com/2017/10/08/jeff-koons-augmented-reality-snapchat-artwork-gets-vandalized/ https://www.youtube.com/watch?v=t7tA3NNKF0Q Primary research – I will post my ideas and work onto forums that specialise in my subject field, where I will then hopefully receive feedback on how to improve my project. E.g. animations/AR. I will also consider what types of short animations are most successful, this will help to give me a better understanding of the types of things to include. Secondary research – I will conduct analogous reviews of content that already exists, this will help in inspiring me of what I may want to create, as well as further understand the development process. Illustrating research and development – To help in show my development process I will produce weekly blogs. These will include updates of my research into the project, as well as the production process of my final artifact, such as test animations and progress with creating the AR side of the product. |
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